EPONA is a Strategic Advisory and Project Development Business whose work covers:

• AREA REGENERATION
• Property Investment
• Land-based Assets

AREA REGENERATION is primarily defined here as the re-use of buildings and previously developed land. This requires a robust understanding of the economy and structural changes as these affect particular areas.

A key consideration is the presence of enterprise clusters, the potential for enhancing these, and opportunities for creating new value-added business. Enterprise clusters are configurations of economic activity, whether commercial, civic, or cultural. They may be important not only in terms of their financial and/or social value, but also an an inherent part of local and/or regional identity.

For EPONA, area regeneration is fundamentally about “The Economy of Place”, the need to facilitate a balance between specialisation and diversification, to optimise the mix of land uses, including residential provision, and to support employment retention and creation. High quality planning, urban design and architecture are essential for this to happen.

Property Investment in area regeneration may take the form of development-led projects and programmes contributing to comprehensive renewal, including strategic improvements and additions to local and regional infrastructure. However, short-term speculation in property markets may undermine the real economy of an area, and lead to asset-stripping, loss of employment and affordable housing.

So it is essential to understand the operation of the so-called Land Economy, the cyclical nature of the property and construction sectors, the availability of private and public sector finance, and the roles of planning, taxation and other regulatory measures in supporting sustainable area management and development.

Land-based Assets range from “real estate”, natural resources such as biodiversity, mineral deposits and “renewables” like timber and, most importantly, water, to the historic environment and cultural heritage.

Land-based Industries such as farming and forestry are key agents in the custodianship of such resources. The management of these raises increasingly significant community, ethical and sustainability issues.

About EPONA
Founded in by 1994, EPONA has worked in most of the English Regions, and is now interested in developing a UK-wide and international business. Key assignments have included a Regeneration Strategy for London’s Hatton Garden Jewellery Quarter, property advice to the Workspace Group, and a project funding consultancy which helped secure the future of inner London’s largest remaining agricultural holding, Woodlands Farm.

More Information about EPONA can be found at http://eponaland.wordpress.com

EPONA founder and Principal Consultant Janet Mackinnon MA MSc blogs at http://janetmackinnon.blogspot.com
http://janetmackinnon.wordpress.com

Equestrian Heritage is a specialist interest for EPONA, the name of a European goddess
of the Celts and Romans associated, above all, with land and horses.

Such heritage covers: horse-breeding; craft-based skills like saddle-making and farriery; the roles of working horses; animal welfare; sport and recreation; historic stables, riding houses and show grounds; and works of art which celebrate the importance of the horse in world culture.

CONTACT
Email janet@epona-land.co.uk
Tel/Text (UK) +44 (0) 7790 633190
Postal Address: Studio 208, 79 Friar Street, Worcester WR1 2NT